Get my free guide on how to make viral videos (1M+ followers, 1B+ views): viralityblueprint.com/
Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): sandcastles.ai/
Join my free community for business owners learning content (30K+ members, 60 free tutorials: skool.com/wavyworld

In this video, I dive deep into my latest thinking on short-form hooks.

I cover three main topics:
1. The 6 Hook Archetypes (different approaches for building contrast and curiosity depending on your desired persona)
2. The 4 Components of Winning Hooks (the four core pieces you have to nail in your hook
3. 2 Live Breakdowns (a deep dive on a winning and losing hook + rationale for why they worked/failed)

WavyWorld (My free short-form community for creators & entrepreneurs): If you're interested in learning how to level up your own videos, I made a free community with videos like this one. Here's a free invite link: skool.com/wavyworld

Video Time Stamps:
0:00 Intro
0:39 The Psychology of Great Hooks
1:26 The 6 Hook Archetypes
11:33 How Do You Write A Banger Hook (4 Components of Winning Hooks)
16:00 2 Live Hook Examples (one good, one bad)

-------------------------
BEST FREE CONTENT RESOURCES:
• WavyWorld (Free invite: skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings
• Content Department (content.game/) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free

SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - sandcastles.ai/
• Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - lu.ma/sfa-hooks
• Hire My Short-Form Video Editors - forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - shortform.academy/

LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE)
• Hire My Ideas & Packaging Team - forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer - forms.gle/GJp2XmUmVM9dxZzYA
• Hire My YouTube Video Editors - forms.gle/TAYRJkV116Q5xois9
• Use My YouTube AI Scriptwriter Tool (Waitlist) - forms.gle/ZYE6zf2RDyJahyDC8
• Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - forms.gle/y4mifxtYas3hL4vj9

----------
Follow me (1M+: followers)

For Tech & AI:
• Instagram: instagram.com/kallaway, instagram.com/kallawaytech
• YouTube:    / @kallaway  
• Tiktok: tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: www.instagram.com/kallawaymarketing
• YouTube:    / @kallawaymarketing  

Other:
• LinkedIn: linkedin.com/in/kanekallaway
• X: www.x.com/kanekallaway
• Threads: www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): blueprint.game/
• WavyWorld (free course + community to level up short-form video): skool.com/wavyworld