Get my free guide on how to make viral videos (1M+ followers, 1B+ views): viralityblueprint.com/
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Join my free community for business owners learning content (30K+ members, 60 free tutorials: skool.com/wavyworld

In this video, I break down the 8 brutal truths I wish knew about content and social media from the beginning.

I wish more people were straight up, direct, and tactical with content advice so I'm trying my best to be. Please leave feedback in the comments if videos like these are helpful!

Today's Sponsor (Spotter Studio): sptr.la/kallaway

WavyWorld: If you're interested in learning how to level up your own short-form videos, I made a free community with video lessons like this one. Here's a free invite link: skool.com/wavyworld

Video Time Stamps:
0:00 Intro
0:26 Truth 1: Virality Can Be Engineered
2:44 Truth 2: People Aren't In It For You
3:53 Truth 3: Ideas Matter Way More Than You Think
7:10 Truth 4: Storytelling Is The Lost Art That Builds Cults
8:52 Truth 5: Editing Matters Way Less Than You Think
9:55 Truth 6: Spend More Time On Your Visual Hook
11:52 Truth 7: These Are The Metrics That Actually Matter
13:24 Truth 8: Just Use This Content Formula

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BEST FREE CONTENT RESOURCES:
• WavyWorld (Free invite: skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings
• Content Department (content.game/) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free

SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - sandcastles.ai/
• Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - lu.ma/sfa-hooks
• Hire My Short-Form Video Editors - forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - shortform.academy/

LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE)
• Hire My Ideas & Packaging Team - forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer - forms.gle/GJp2XmUmVM9dxZzYA
• Hire My YouTube Video Editors - forms.gle/TAYRJkV116Q5xois9
• Use My YouTube AI Scriptwriter Tool (Waitlist) - forms.gle/ZYE6zf2RDyJahyDC8
• Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - forms.gle/y4mifxtYas3hL4vj9

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For Tech & AI:
• Instagram: instagram.com/kallaway
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• Instagram: www.instagram.com/kallawaymarketing
• YouTube:    / @kallawaymarketing  
• Tiktok: tiktok.com/@kallawaymarketing

Other:
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• Blueprint (newsletter for entrepreneurs): blueprint.game/
• WavyWorld (free course + community to level up short-form video): skool.com/wavyworld