Every founder has a blind spot—it’s not the product, not the investors, not even the branding. It’s pricing.

In this video, I reveal why split-testing your pricing from Day 1 isn’t optional if you want to scale and survive. Backed by McKinsey data, ProfitWell insights, and real-world case studies (Tesla, Airbnb, Stripe), this is your step-by-step playbook for turning pricing into your biggest growth lever.

✅ What you’ll learn:

The $1 split test that decides millions in revenue

Why most founders fail at pricing (and how to avoid it)

Case studies: Tesla, Airbnb, Stripe, Netflix

How to design your Day-1 split test

The 7-step playbook to master pricing and growth


If you’re serious about scaling your startup, don’t guess your way into pricing—test it, measure it, and control it.

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