Why do brands that go viral always seem to crash and burn?
Fast.co raised $124 million and collapsed. Better.com revolutionized mortgages then became irrelevant. Casper disrupted sleep but lost momentum post-IPO.

There's a hidden pattern here.

In this video, I reveal the viral brand death cycle that destroys companies while quiet builders like Amazon and Salesforce dominate for decades.

What you'll discover:

The real reason Fast.co spent $1M on Chainsmokers while making only $600K
How viral marketing creates fragile businesses instead of resilient ones
Why Better.com went from industry leader to damaged reputation
The Brand Hygiene framework that separates winners from losers
Case studies of brands that chose long-term growth over viral moments
How to build sustainable brand value instead of temporary buzz

This isn't about hating on viral marketing. It's about understanding what separates sustainable brands from companies that burn bright and die fast.

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